What is Franchising...

really? We took to the streets of Cardiff to find out.

🎥 Watch the video below to hear what everyday people think franchising means – you might be surprised!

Let’s Clear It Up: What Is a Franchise?

Franchising is one of the smartest ways to start your own business – with the backing of a brand that’s already done the hard work.

It’s a partnership. You bring your ambition, drive, and local insight. The Franchisor provides the proven business model, marketing tools, expert support, and a powerful network.

Instead of building from scratch, you’re joining something that already works. In fact, 99.5% of franchisees succeed, compared to just 50% of start-ups (Elite Franchise, 2025).

So, How Does It Work?

You become a franchisee – which means you run your own local branch of a national business like The Marketing Agency Franchise. You’re still your own boss, but never on your own.

  • You control your day
  • You grow your income
  • You make a real impact locally – with national backing behind you

Watch the Explainers:

In these 5 short videos, Katie Bullon – award-winning CEO, Franchisor and former franchisee, breaks down franchising in plain English.

These videos cover:

  • What franchising is (and isn’t)
  • Why does franchising work?
  • The advantages of franchising
  • What makes activ one of the best digital marketing franchises in the UK

Why Choose a Marketing Franchise?

Marketing is one of the most in-demand services for businesses, and it’s growing fast. Every company needs more visibility, more leads, and more growth. That’s where you come in.

As a franchise marketing company, we help you tap into a ready market with tools that deliver results.

And when you join activ, you get more than a business, you get a community, a plan, and a path to building something that fits you.

We’re proud to be recognised as one of the most profitable franchises in the UK, thanks to a model that combines structure with freedom.

Franchising Gives You:

  • A proven business model
  • Full training and ongoing coaching
  • Centralised marketing and branding
  • Real lead generation tools
  • Ongoing development and growth
  • A national support system
  • A business of your own – with help when you need it

The Numbers Say It All:

  • 1,009 franchise systems in the UK (Elite Franchise, 2025)
  • £19.1 billion contribution to the UK economy
  • Average unit turnover of £400,000
  • 89% of franchises are profitable
  • 82% of franchisees are happy
  • 50% of franchisees work flexibly from home

A Better Way to Build a Business

Whether you’re a solo marketer looking for more, a career-changer ready for freedom, or someone who wants purpose and profit to go hand in hand – franchising could be your next chapter.

At The Marketing Agency Franchise, we’ve helped hundreds of people launch businesses they love. And we’d love to help you do the same.

👉 Download your free brochure here to find out how it all works.

Learn More About Franchising And Other Industry Models Available