What is Franchising...
really? We took to the streets of Cardiff to find out.
🎥 Watch the video below to hear what everyday people think franchising means – you might be surprised!
Let’s Clear It Up: What Is a Franchise?
Franchising is one of the smartest ways to start your own business – with the backing of a brand that’s already done the hard work.
It’s a partnership. You bring your ambition, drive, and local insight. The Franchisor provides the proven business model, marketing tools, expert support, and a powerful network.
Instead of building from scratch, you’re joining something that already works. In fact, 99.5% of franchisees succeed, compared to just 50% of start-ups (Elite Franchise, 2025).
So, How Does It Work?
You become a franchisee – which means you run your own local branch of a national business like The Marketing Agency Franchise. You’re still your own boss, but never on your own.
- You control your day
- You grow your income
- You make a real impact locally – with national backing behind you
Watch the Explainers:
In these 5 short videos, Katie Bullon – award-winning CEO, Franchisor and former franchisee, breaks down franchising in plain English.
These videos cover:
- What franchising is (and isn’t)
- Why does franchising work?
- The advantages of franchising
- What makes activ one of the best digital marketing franchises in the UK

Why Choose a Marketing Franchise?
Marketing is one of the most in-demand services for businesses, and it’s growing fast. Every company needs more visibility, more leads, and more growth. That’s where you come in.
As a franchise marketing company, we help you tap into a ready market with tools that deliver results.
And when you join activ, you get more than a business, you get a community, a plan, and a path to building something that fits you.
We’re proud to be recognised as one of the most profitable franchises in the UK, thanks to a model that combines structure with freedom.
Franchising Gives You:
- A proven business model
- Full training and ongoing coaching
- Centralised marketing and branding
- Real lead generation tools
- Ongoing development and growth
- A national support system
- A business of your own – with help when you need it
The Numbers Say It All:
- 1,009 franchise systems in the UK (Elite Franchise, 2025)
- £19.1 billion contribution to the UK economy
- Average unit turnover of £400,000
- 89% of franchises are profitable
- 82% of franchisees are happy
- 50% of franchisees work flexibly from home
A Better Way to Build a Business
Whether you’re a solo marketer looking for more, a career-changer ready for freedom, or someone who wants purpose and profit to go hand in hand – franchising could be your next chapter.
At The Marketing Agency Franchise, we’ve helped hundreds of people launch businesses they love. And we’d love to help you do the same.
👉 Download your free brochure here to find out how it all works.