Franchising is a great way to start a business with support, but in South Wales, not enough people know about it. That’s about to change.
Katie Bullon, CEO of activ Marketing, is leading the launch of EWiF South Wales, a group that helps more people—especially women—learn about franchising and how it can be a successful way to run a business.
This is a big step for franchising in the region and shows that activ isn’t just a franchise, it’s leading the way in the industry.
What is Franchising and Why Does It Matter?
Franchising is when you run your own business using a brand and system that already works. Instead of starting from scratch, you get training, support, and a proven business model. It’s a safer way to become your own boss because you’re part of something bigger.
The best franchises are accredited by the British Franchise Association (BFA), which makes sure they follow fair and ethical business practices. activ Marketing is one of them, showing its commitment to doing things right.
What is EWiF and Why is activ Involved?
Encouraging Women into Franchising (EWiF) is a volunteer-run group that helps more women get into franchising. It works to:
- Encourage more women to buy a franchise – Helping them start a business in a structured way.
- Support businesswomen to franchise their own companies – Showing them how to grow successfully.
- Help franchisors attract more women – Making the franchise industry fairer and more inclusive.
Katie Bullon leading EWiF South Wales means more people in Cardiff and beyond will learn about franchising and how it can work for them.
What This Means for activ and Its Franchise Partners
Katie taking on this role is great news for activ Marketing and its franchise partners. It proves that:
- activ is a leader in franchising – It’s not just another franchise; it’s helping to shape the industry.
- activ cares about its franchisees – It’s part of a bigger effort to support people looking to run their own businesses.
- activ is about more than just marketing – It’s about making franchising better, fairer, and more accessible.
For anyone thinking about joining activ Marketing, this makes it clear—you’re working with a franchise that truly knows the industry and is helping it grow. Find out more about activ Marketing’s franchise opportunities here.
The Future of Franchising in South Wales
With Katie leading EWiF South Wales, franchising is going to be a bigger part of the business world in Cardiff. There will be events, networking, and expert advice for anyone wanting to know more.
For activ Marketing, this means even more impact as an industry leader and a stronger, more connected franchise network.
If you’re thinking about franchising your business, buying a franchise or simply learning more, find out more here.
