As October draws to a close, we’ve been reflecting on ADHD Awareness Month – something that feels particularly relevant to us, as our CEO and Franchisor, Katie Bullon, has ADHD herself.

For Katie, ADHD has never been just a label. It’s part of who she is, shaping the way she thinks, leads, and connects with others. While it brings certain challenges, it’s also been a driving force behind her creativity, adaptability, and entrepreneurial spirit.

Embracing the ADHD Mindset

Running a business while living with ADHD means learning to embrace a different way of thinking. Katie describes her mind as fast-paced and full of ideas – something that fuels her passion for innovation and problem-solving. At the same time, she’s had to develop strategies to support focus, organisation, and balance.

She’s learned to work with her natural rhythms rather than against them, using planning tools, delegation, and structured routines to create space for both creativity and rest. Rather than seeing ADHD as a barrier, she’s reframed it as a unique way of experiencing the world – one that brings fresh perspectives and energy to everything she does.

Finding Strength in Self-Awareness

Over time, Katie has discovered that self-awareness is one of the most powerful tools in managing ADHD. Understanding how her brain works allows her to lead with empathy and authenticity. It’s also shaped the supportive culture within her business, where individuality and flexibility are valued.

She recognises that success looks different for everyone and encourages others to define it on their own terms. Her journey is a reminder that there’s no single formula for achieving balance – it’s about finding what works for you, embracing your strengths, and being kind to yourself along the way.

A Message for Others

Katie’s experience shows that neurodiversity can be a source of strength, creativity, and leadership. By leaning into her natural abilities and finding ways to manage the challenges, she’s built a thriving business that reflects her own values – honesty, understanding, and empowerment.

As this month comes to an end, her story stands as a reminder that difference is something to be celebrated. In business and in life, there’s incredible power in thinking differently.

Watch Katie’s full conversation here, where she shares her personal reflections on ADHD, leadership, and life – an honest insight into what it really means to lead with both heart and understanding.