“Dynamic Marketing Support for SMEs: Ignite Your Growth with James Gentle & the active marketing team As an SME business owner himself, James knows firsthand the challenges and aspirations that drive you every day. For over three decades, James has built his career on a powerful belief: that every business has untapped potential for real, sustained growth.
He brings a human touch and genuine empathy to every partnership, because building trust and communicating your true essence, whether you’re focused on B2B or B2C, that’s the bedrock of lasting success in marketing your business. As a strategic marketer, James brings a truly unique blend of experience directly applicable to your goals.
He’s driven significant growth within large multinational organisations, helping them innovate and expand their reach. Critically, he’s also worked extensively with dynamic SME businesses and scale-ups, mastering the agility and strategic focus essential for growth at every stage. This unparalleled breadth of insight means he really gets the unique challenges and opportunities your business faces, no matter its size.
Throughout his extensive career, James has not only witnessed but truly felt the immense value and vibrant spirit SMEs inject into the fabric of our country. He understands the dedication involved, and having directly supported owners as a Business Coach, he’s also seen firsthand the struggles and frustrations many face when it comes to their marketing – and getting the right support to grow their business. This fuels his unwavering passion: to unlock the core marketing fundamentals that he knows will translate directly into increased profitability and lasting success for businesses like yours.
What really sets James apart is his deep understanding of people and what makes them tick. He makes sure strategies aren’t just theoretical they’re always practical, uniquely tailored to your business, and directly relevant to your specific objectives and target markets. As a dyslexic, he also tends to look at challenges from a refreshing, often unconventional perspective. That can truly unlock breakthrough solutions for your business. James’s extensive background in marketing, innovation, and marketing consultancy is what makes him such an invaluable asset.
He’s got a proven record of leading marketing teams across businesses of all sizes, from multinational corporations to micro-SMEs, consistently delivering tangible results. He’s adept at rejuvenating established brands and empowering businesses to pivot and develop by crafting strategic new positioning for products and services that ignite future growth. He’s, for example, extremely proud of orchestrating the complete turnaround of the Linda McCartney brand, which included leading its full re-launch and founding the highly effective ‘Meat Free Monday’ campaign in the UK. He also successfully launched Hula Hoops Puft, establishing a £10m sub-brand by extending its appeal to lighter usage occasions, thereby driving significant additional sales in tune with market demand.
This depth of experience brings a genuine, innovative and commercial edge to your challenges, helping your business seize new opportunities and drive real returns. Whether you need to set clear strategic goals, develop a robust marketing strategy and plans and or truly connect with your customers by effectively positioning your business, James delivers practical tools and precisely tailored marketing solutions. He can also seamlessly link you with ‘done-for-you’ solutions for comprehensive marketing support where appropriate, ensuring swift, effective implementation.
He doesn’t just work for you; he collaborates with you to identify fresh growth opportunities and to help create a powerful, sustainable advantage that serves your business and its core objectives. This approach ensures your business isn’t just successful today, but strategically poised for future resilience and expansion. In short, James Gentle offers far more than just marketing expertise. He brings a wealth of leadership, coaching, and strategic insight – all focused on delivering tangible results and helping your SME unlock its absolute full potential. P.S. While James is a Chartered Marketer – a hallmark of professional excellence – he firmly believes that hands-on, practical collaboration is what truly helps your business thrive. Fun fact. I invented National Flirting Day, when working on the Tic Tac brand for Ferrero.“
