This Mental Health Awareness Week, activ Marketing – The Marketing Agency Franchise are proud to announce the Jacob Abraham Foundation as their official Charity of the Year for 2025. This partnership underscores activ Marketing’s commitment to highlight and help address the escalating youth mental health crisis not only in Wales, but across the UK. 

The Jacob Abraham Foundation works to prevent suicide through direct intervention with vulnerable individuals, raise awareness of mental health and suicide issues, and promote positive mental wellbeing. Based in South Wales, the foundation supports those bereaved by suicide and is dedicated to protecting young people, educating others, and strengthening local communities. 

“Supporting Jacob’s Foundation was an easy choice,” said Katie Bullon, CEO at activ Marketing. “As an agency rooted in community and driven by people-first values, we believe mental health should never be a barrier to a brilliant future. The foundation’s work resonates with so many of us – both personally and professionally. I am very passionate about giving back as a business where we can, this partnership is very important to us all particularly at a time where mental health is a huge concern.” 

Recent data highlights the urgency of this initiative: 

● Wales reported a suicide rate of 14.0 deaths per 100,000 people in 2023, higher than England’s rate of 11.2 per 100,000, marking the highest rate in Wales since 1999 . 

● Males accounted for approximately 76% of suicides in Wales, with the highest age-specific rate among men aged 45 to 49 years at 25.5 deaths per 100,000. 

● A Public Health Wales survey in March 2025 revealed that 36% of respondents reported a decline in their mental health over the past three years, citing factors such as limited access to healthcare services and financial pressures .

As part of this year-long partnership, activ Marketing will provide complementary support to the Jacob Abraham Foundation by overhauling their current website, scaling their branding, messaging, and ultimately, elevating their digital presence for increased recognition of the foundation’s outstanding efforts. 

Jacob’s Foundation founder, Nicola Abraham, said: “We’re thrilled to have the support of activ Marketing and their franchise network. With their help, we can reach more people and ensure they get the timely support they so desperately need.” 

This initiative forms part of a broader commitment by activ to give back through its Educate, Elevate, and Community pillars – supporting both professional growth and meaningful social impact. 

About Jacob’s Foundation 

Jacob’s Foundation provides early intervention and specialist therapy for children and young people facing trauma, mental health challenges, and other emotional struggles. Through one-to-one therapy, family support, and education, they help children unlock their full potential.

For more information on Jacob’s Foundation or to donate, visit www.jacobsfoundation.org.uk.